So moving on to infinity white, my personal favourite. Although we don’t have the same flexibility for changing the background as we do with greenscreen, the beauty of white is in the reflections.

Whenever you light a scene, some of the light spills from your studio lights and bounces off the walls, making your actors face come up slightly discoloured. In the edit his can be corrected, but it will never look as good as it does “in-camera”… broad and soft light is very flattering on your presenters… and products, skin comes up glowing and radient, and by flooding the back drop in light, we get a beautiful haloing effect that directors refer to as “wrap-around”, where the light bouncing off the background is literally wrapping around your subject creating a much softer, visually apealing look.

Its how to achieve the clean reflections style used by many leading technology and fashion brands that look great on anything shiny, phones, shoes,