A major confectionary brand had a product that enabled its consumers to unblock their nasal cavity. They wanted a graphical effect to illustrate the power of eucalyptus lozenges. We created an overlay effect to the video footage featuring a professional lady going about her daily routine in a cosmopolitan office place that illustrated the feeling of having blocked up bunged up sinuses. The background was displaced and blurred in places in an evolving way to show the process of this blocking.